CoffeeDesk is an eCommerce with an appealing suite of coffee and tea products targeting Polish market
CoffeeDesk success story:
- Topic – meets with audience interest, very educational, and up-to-date. In different occasions, when targeting various groups you can change content specific from knowledge-oriented to more controversial, humorous, entertaining, or combination of them.
- The level of challenge – smart gradation from the easiest to the hardest allows encouraging both: coffee rooks and masters. It’s one of the hardest parts of quiz creation – to not dishearten with too easy questions all these well-educated ones and to not kill someone’s enthusiasm with too difficult examples. CoffeeDesk did a great job with adjusting it to a diversified audience. Simultaneously, the best interactive content makes users interested in the subject and decided to get more info.
- The feeling of being cool – coffee is important lifestyle thread and fashionable topic – being an expert is the reason to be proud – it makes people more likely to share their scores, promote quiz, especially in social media where almost half of all debates is about coffee.
- Gamification – many people love to be challenged and to compete with others – it’s useful to take advantage of that. This factor helps with making quizzes more shareable.
- Extra stuff promotion – some questions focus on coffee accessories, which are not in the main offer. Smart move to educate and encourage the audience to buy extra items, which also make them buy coffee or tea in the future.
- Exit link – drives viewers directly to the blog. Additional knowledge enriching relationships – building trust through non-sale interactions.
- Extra value proposition – discount code is a great way to gain people liking and makes them feel appreciated. It’s the win-win strategy and invitation to buy something. Also, an important asset to encourage next ones to take the quiz.
- Building authority – many users will remember how valuable and full of knowledge was a quiz and related blog post. It’s possible that next time when searching for some info they will go to CoffeeDesk website.