Because of Pinterest’s rising popularity, it will likely to become a powerful channel for inbound marketing. Pinterest provides users with all the standard social networking options, including following the “pin boards” of friends, “liking” and commenting on images others “pin,” “re-pinning” content to their own collections or “pin boards” and the sharing of photo and video content through Facebook, Twitter and email. A Pinterest follow button, which can be added to your website, is another useful tool. With all this activity, Pinterest is certainly capable of generating more traffic at the top of lead funnels and expanding engagement opportunities for your company. The site has proven especially popular among women.
Here are my few tips to boost your business :
- Make sure your business is a match : pinterest caters to those looking for recipes, room décor, art, creative and do-it-yourself crafts
- Follow the popular users : like in twitter , When you follow popular figures, and they follow you back, other Twitter users get the message and follow the leader
- Selective curating : dont start pinning everything, choose the interesting and best one.
- Spend the time : like in every other social networks
- Focus Group :
Pinterest users’ likes and interests are easily viewable for all to see. Lauren Drell points out that with millions of people using Pinterest to keep track of objects “they love, places they enjoy, foods they devour and things that inspire them” that marketers can use Pinterest as a focus group.
She suggests you look at the pinners who follow your brand and see what they’re pinning and who else they’re following. “They’re volunteering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on, say, a survey or even on Facebook, where they have to manually enter ‘sarcasm’ or ‘travel’ as an interest. Use this information to your advantage to glean insights about your target consumers.”